Search Engine Marketing
Upon gaining visibility on the major search engines, the focus of business owners turns to optimizing the visitor experience to create more customer revenue.
Site stickiness
Visitors become customers when they decide your business can fill their needs or solve their problem. Visitors get stuck to sites with interesting content, or content that promises to give them the answers they are seeking.
Feedback
There are several types of feedback that visitors can provide which is profitable. Why did they come? Did they find what they were looking for? Do they plan to return? This feedback can provide insights for site content and improvements.
- CBtW designs feedback forms and surveys, as well as analysis for continuous improvement.
Ad campaigns
In addition to web site content, use of web advertising can drive customers to your content and your business. Several forms of web advertising are available, and are used as part of targeted segment promotions to direct specific types of visitors to targeted content.
- CBtW designs and manages web advertising campaigns that produce huge increases in web site traffic.
Complimentary marketing
Web marketing prospects can be nurtured through campaigns which combine search advertising, multimedia, email marketing, direct mail, and telephone, manage the customer relationship and drive additional business.
- CBtW designs and implements mixed-media campaigns for small and medium businesses
Our Stage Two Package offers a cost-effective way to launch a search engine marketing campaign:
- Competitor Site Analysis
- Market Segmenting and Targeting
- Market-Targeted Page Design
- Visitor and "Conversion" Measurement
- A $2,100 value for only $1,375
Your site, working harder
Pay-per-Click Ads drive more visitors to your site.
Email campaigns to previous visitors can highlight new content on your
site to build relationships or trigger sales.
